About Us
關於我們
Founded in Taiwan in 2003, GP DEVA has aimed to be a lifestyle brand, focused on botanical skincare products, essential oils, art licensing, cultural and creative luxury items, and jewelry.
With its innovative "Totem Energy Aesthetics,"the brand captivated Hollywood and, early on, achieved the distinction of being the only Asian fashion brand to enter the luxury boutique district of Beverly Hills, USA.
GP DEVA has collaborated and has been recognized as an official gift for the Academy Awards (Oscars) and Grammy Awards,included in United Airlines’ business and first-class amenities kits. Featured in TIME Magazine, ABC, and international media outlets from Spain to Israel, GP DEVA has steadily gained global acclamation.Adding to its renowned status in the skincare industry, GP DEVA was even invited to participate in space experiments,marking a groundbreaking achievement in the world of luxury and innovation.
Vision and Purpose
Vision and Purpose
Ms. Carol Chou, Founder and Chairperson of GP DEVA International Luxury Group, established GP DEVA with the philosophy that "art enriches life" and "high-quality living is to be cherished." Rooted in an artistic sensibility, the brand embodies the essence of beauty and goodwill. It promotes a lifestyle that engages the five senses and emphasizes botanical aromatherapy skincare, inspiring a harmonious balance of body and mind while fostering a sense of love and happiness.
Our Journey
大事紀
2003.5
GP DEVA Co., Ltd. was established, officially mass-producing its botanical energy essence skincare products for global markets. The inaugural classic skincare series - L’Aspiration, L’Infinite, Hi~Man, Elasticity, La Sagesse, Truffle Fantasy, and Holy Water - was originally created and overseen by Creative Director Professor Lee Sun-Don.
2004.1
With its roots in Taiwan and a vision for the global stage, GP DEVA expanded internationally by opening its first flagship store on Rodeo Drive in Beverly Hills, one of the world’s most prestigious luxury districts. It became the first Asian skincare brand to enter the famous Rodeo Drive.
2004.8
GP DEVA officially entered the luxury goods market, launching the "GP DEVA Premium Totem Energy Jewelry" collection, combining innovative design with master-level craftsmanship.
2005.1
As part of an expansion plan, GP DEVA established its global manufacturing headquarters on January 7 to meet the demands of international distribution and supply.
2005.5
As part of an expansion plan, GP DEVA established its global manufacturing headquarters on January 7 to meet the demands of international distribution and supply.
2005.6
TIME magazine reported on GP DEVA's "Marvelous Tea," which was designated as an exclusive offering for first-class passengers of United Airlines. The following month, the tea was selected as an official Emmy Awards gift for A-list celebrities.
2007.8
Creative Director Professor Lee Sun-Don gained recognition in the international art circuit with his "Totem Energy Oil Painting." That same year, the GP DEVA Group established its own gallery.
2007.10
GP DEVA X-Power Gallery flagship store opened in Taipei's financial district. The store represents a "new realm of art," combining a five-senses artistic space with personalized aesthetic lifestyle and essential oil consultation services for customers.
2007.10
The flagship store reopened on Rodeo Drive in Beverly Hills, featuring the newly added "X-Power Gallery."
2008.1
GP DEVA X-Power Gallery Shanghai Flagship Store officially opened in Shanghai.
2009.6
GP DEVA sponsored Creative Director Professor Lee Sun-Don's participation in the 53rd Venice Biennale, where he was the first Asian artist in a century to showcase a solo oil painting exhibition.
2010.10
The Shanghai Flagship Store relocated to the M50 Art District on Moganshan Road.
2012.9
GP DEVA launched a new star product "Saint Lotus Ethereal Oil" offering the gentle property of lotus to nurture and hydrate the skin.
2013.10
To celebrate GP DEVA's 10th anniversary, the "Pink Lotus and White Lotus Vitality Cream" were introduced. It won the "2013 BAZAAR Anti-Aging Award – Best All-Around Anti-Aging Product."
2014.4
Creative Director Lee Sun-Don collaborated with DiMora Motorcar from the U.S. to unveil the neoclassical art supercar "Vicci 6.2 Emperor I," showcased as "Art in Motion," marking a successful art licensing and cultural creativity project.
2014.12
GP DEVA was invited to participate in the9th China Beijing International Cultural and Creative Industry Expo,winning the "Best Display Award."
2017.4
The GP DEVA Group supported artist Lai Ya-Chi in founding the sub-brand "BoBi PAPAGO," entering the field of character brand IP licensing.
2018.12
At the 2018 Asia-Pacific Beauty Industry Summit Forum, GP DEVA received the "Asia-Pacific Beauty Industry Brand Award."
2019.7
GP DEVA began collaborating with experts across various fields to promote the experience of artful living through its YouTube channel and in-person workshops.
2021.6
The "Six Six Tea House" concept platform was launched, combining tea knowledge sharing with high-end boutique collection appreciation events, actively promoting tea culture.
2024.10
GP DEVA revamped and relaunched its official website, offering expanded exclusive VIP services.
Community/ Social Sponsorships
社會支持項目
Charity and Public Welfare‧Spreading Warmth in Winter
Each winter, GP DEVA hosts a holiday outreach local to each of the boutique locations in an effort to support charitable organizations. By offering free art licensing, GP DEVA continually expands the impact of these philanthropic efforts, ensuring that more people in need receive assistance.One shining example is the 2022 “Let Love Be Seen” Christmas Tree initiative, which brought together compassionate businesses and individuals from over 93 cities across 15 countries and regions.
Sports Sponsorship: Dream Realization Project
GP DEVA is committed to promoting healthy lifestyles by providing essential supplies to athletes during their training, offering tangible support. Using the essential oils skincare products, combined with aromatherapy and massage techniques, GP DEVA helps athletes unwind after rigorous training/workouts, setting them up to perform well at international competitions.Since 2003, the sports we have proudly sponsored include krashu, judo, Go, hurdling, and baseball.
Charity Sponsorship Milestones
Charity sponsorship footprint
Charity Fundraising
2019.03
GP DEVA Beverly Hills flagship store collaborated with artist Cindy Thornton to raise funds for the Los Angeles Arts Alliance. During the March 24th art exhibition opening, 20% of the proceeds from the artwork sales were donated to the LA Arts Alliance to support local school art programs.
Sponsoring Krashu at the Asian Games August 2018
2018.08
Krashu, a sport with a 3,500-year history, made its debut at the 2018 Asian Games. The Chinese Taipei team participated in this historic moment in Jakarta, Indonesia. GP DEVA CEO Ms. Carol Chou announced a million-dollar sponsorship to support the Krashu athletes, who ultimately won silver and bronze medal.
First Krashu Sponsorship August 2013
2013.08
GP DEVA sponsored the 2013 Krashu Asia Junior and Cadet Championship, marking the first international Krashu event held in Taiwan. Known for its emphasis on "safety," Krashu remains a focus of GP DEVA's ongoing sponsorship efforts.
Initiating the "Warm Winter Charity Drive" December 2008
2008.12
GP DEVA launched its first "Warm Winter Charity Drive," an annual initiative to bring donations to the beneficiary organizations through art licensing and product promotion.
Sponsoring Go Competitions September 2005
2005.09
GP DEVA hosted the first "Forshang Go Championship" organized by the Froshang World Cultural and Educational Foundation, fostering participants to become top international representatives in their respective fields.
Partnering with Orbis for "Light Express" May 2005
2005.05
GP DEVA collaborated with Orbis to host the "Light Express: Illuminating Women's Path to Hope" charity sale across Taiwan. The campaign included three free vision screenings in northern, central, and southern Taiwan. All proceeds went to funding blindness prevention programs for women in developing countries.
Focusing on Ophthalmology
2005.03
GP DEVA was again invited by Orbis to sponsor and participate in the "Flying Mission to New Delhi, India." This mission focused on training for corneal and eye bank practices, transferring advanced ophthalmic medical techniques to local hospitals in India.
Donating to Tsunami Relief
2005.01
GP DEVA held the "Ten Million Hearts for South Asia" charity sale, raising NT$10 Million to aid South Asian tsunami victims. The proceeds went to over 10,000 people who were able to receive essential living support and medical care for six months.
Sponsoring Taiwanese Professional Baseball
2004.03
GP DEVA signed a sponsorship deal with the Uni-Lions baseball team, providing NT$2.5 million in sponsorship and NT$1 million worth of L'Aspiration products for players' daily care and stress relief. This effort supported athletes in breaking records under the "Taiwan No. 1 Project."
Taiwan No. 1 Project
2003.11
GP DEVA launched the "Taiwan No. 1 Project" and sponsored East Asian Games silver medalist hurdler Hsu Pei-Ching.