On September 10th, "Taipei Is Fun: Exploring Neighborhood Daily Life and Discovering Your City Corners," a new book by artist Lai Ya-chi and writer Li Mu-ying from the Hsiang Hwa Tien Group, was officially released on major platforms. The first edition, published in 2021, immediately ranked second on the Books.com.tw new release travel chart. This revised bestselling edition has expanded from 4 thematic routes to 30 thematic routes, allowing locals to rediscover Taipei's most unique everyday scenery in familiar streets and alleys, while also creating a Taipei journey for travelers that breaks away from stereotypes.
Art Promotion × Cultural and Creative IP
Xiang Huá Tiān Group has long been dedicated to art promotion and the development of art IP licensing, serving as a bridge for Taiwanese cultural and creative industries and artists. The group's artist, Lai Ya-chi, is also the creator of the BoBi PAPAGO brand. In addition to the many IP characters under BoBi PAPAGO, "Huhu the Leopard Cat," inspired by a Taiwanese endangered animal, has also garnered significant attention. At every market event, related merchandise is always a sell-out as soon as it's stocked, deeply loved by consumers.
Taipei Guide for Travelers and Locals Alike
"Taipei is Fun" breaks away from the standardized tourist perspective, leading readers through 11+1 areas. From alleys where vintage and trendy intersect, to riverside parks and arts and cultural spaces, it offers an in-depth exploration of Taipei's diverse charm. First-time visitors to Taipei can also create their own unique travel itinerary, embarking on an adventure in Taiwan's capital according to their mood and preferences.
✔ 30 themed one-day itineraries, featuring everything from artistic slow travel to romantic dates and outdoor adventures.
✔ 199 attractions fully covered, including classics and hidden gems, for a new surprise on every trip.
✔ Scan the QR code for immediate guidance and navigate the city with ease, no more getting lost.
For travelers who love to explore in depth, this is a "must-have collection" travel book that can be read again and again. It includes hidden gems that even locals in Taipei might not know.
Book purchasing channels
It is now available on Books.com.tw, with the first batch including a limited edition offer of 2 postcards and stickers. Additionally, this book will be successively available at physical and online bookstores such as Kingstone, Eslite, Kinokuniya, Sanmin, TAAZE Reading, and momo, making it easy for readers to purchase.
